Executive Brand Leadership Symposium (EBLS)

Join high-caliber and seasoned leadership in brand and talent management for a comprehensive brand leadership program composed of engaging presentations and hands-on workshops.

Overview:

In an era of constant change, intense competition, and evolving consumer preferences and advanced technology, brand leadership is pivotal for the success of organizations. The "Executive Brand Leadership Symposium" event is a two-day robust journey that brings together industry leaders, visionaries, and aspiring brand strategists to explore the cutting-edge principles, strategies, and insights needed to lead brands to new heights.

This executive retreat style event features seasoned experts representing some of the leading and rising organizations in Canada and offers an interactive and engaging sharing and learning experience that will prove transformational and thought-provoking.

Program Details:

• The challenge to create, manage, protect, and grow your brand(s) in a multi-channel environment populated by fierce global competitors and increasingly empowered consumers is formidable. Building brand leadership is a comprehensive process that involves strategic planning, consistent execution, and ongoing evaluation.
• Brand leadership is a position in which a brand is recognized as a market leader and sets the standard for others to follow. To achieve brand leadership, organizations engage in an integral and multifaceted process from conception to international growth that includes strategic planning in areas of Go-to-Market strategy, Marketing, organizational development and operational excellence anchored in data and analytics.

Key Highlights:

• Brand Strategy Keynote Speech and Workshops: Join senior executive speakers and facilitators from leading companies and organizations including Ubisoft, Saputo, L'Oréal (to name a few)  to uncover best strategies for sustainable growth.
• Personalized Executive Coaching: Receive 1:1 coaching sessions with industry-leading branding experts who will provide personalized insights and strategies tailored to your specific needs.
• Brand Storytelling Mastery: Discover the power of compelling storytelling in building an authentic brand identity that resonates with your target audience.
• Trending Topics in Branding Panels : Learn about the hottest topics in brand development, marketing and talent acquisition by our expert marketeers and brand strategists.
• Networking Opportunities: Connect with a diverse group of accomplished executives and thought leaders from various industries. Build valuable relationships that can open doors to new opportunities.
• Exclusive Retreat Setting: Immerse yourself in a creative thought-provoking expereince that helps recharge you for creativity, relaxation, and focused learning.

Presentation and Panel Topics :

• Brand Leadership: Its Definition and Dimensions
• Setting Up Businesses for Success : Aligning Business Strategies and Positioning for Brand Leadership
• Building Brand Equity: Strategies for Nurturing, Measuring, and Maximizing Brand Value
• Safeguarding Innovation and Scaling Success: Navigating Intellectual Property in Business Growth & Corporate Development
• Adapting Without Losing Authenticity: Navigating Brand Authenticity in Times of Change
• Elevating Branding in the Digital Age: Harnessing the Potential of Martech and Analytics to Build Brand Equity
• Unveiling the Power of Brand Storytelling: Crafting Narratives that Differentiate, Captivate and Convert
• Mindful Scaling: Unleashing the Power of Personal and Corporate Mental Health for Sustainable Business Growth

Our Attendees:

• Startup Leadership
• Corporate C-Suite Executives
• Solopreneurs and Business Consultants 
• Brand and HR Managers and Directors

Areas of Expertise:

• Administration 
• Marketing and Communications
• Human Resources (incl. Talent Acquisition, Development and Succession Planning as well as Corporate Culture)
• Business Development 
• Customer Success

Social Impact:

Your support aids in raising funding for McGill University's Innovation Fund fostering innovation within the McGill University community. You can learn more about MIF here.

Language:

Presentations are delivered in English to accomodate guests from Ontario.

The Experience: 

All-inclusive Experience Option: 

Your Creative Retreat ticket includes the following for the duration of the experience:

• Access to the full program
• 2-night stay at a suite
• Breakfast
• Lunch
• Break
• Dinner 
• Restorative mindful wellbeing sessions
• Wellbeing spa treatment at Bota Bota Spa
• Complimentary access to 5@7 networking reception on March 21 and March 22
• Executive gift box
• Valet parking

Symposium Experience Deluxe Option: Your ticket includes the following for the duration of the experience:

• Access to the full program
• 1-night stay at a suite
• Breakfast
• Lunch
• Break
• Dinner 
• Restorative mindful wellbeing sessions
• Wellbeing spa treatment at Bota Bota Spa
• Complimentary access to 5@7 networking reception on March 21 and March 22

Symposium Program Options: Available tickets for attending the program on day 1, Day 2 or the Full program including complimentary 5@7 networking on March 22 includes: 

Registration for Day 1 or Day 2:

• Breakfast
• Lunch 
• Break
• Restorative mindful wellbeing sessions

Registration for full program (Day 1 and Day 2):

• Breakfast
• Lunch 
• Break
• Restorative mindful wellbeing sessions
• Complimentary access to 5@7 networking reception on March 21 and March 22

Learning & Development:  Leadership training includes 20 hours of blended, interactive, group and individual sessions and workshops facilitated by seasoned leaders and SMEs. 

Event's Agenda:

Guests receive the detailed event's agenda and attendance list after registration and 7 days prior to the event.

Why Attend:

Investing in your brand is an investment in your future. Whether you're looking to advance your career, attract new clients, or lead your organization to greater success, the Executive Brand Leadership Symposium is the perfect opportunity to gain the knowledge and skills needed to stand out in a competitive marketplace.